April 3, 2025
AI Synonyms: No Longer a Trend — Now the Norm
The evolution of GenAI, fueled by increasingly powerful transformer models, means e-commerce businesses must move faster, personalize better, and reduce friction at every step.
In 2025, where e-commerce competition intensifies by the day and AI transforms every facet of digital retail, Nibelung is proud to unveil GPT Synonyms — a powerful new feature that brings the intelligence of Large Language Models (LLMs) directly into the hands of online retailers.
With GPT Synonyms, search managers can now automate synonym generation with a single click, cutting down manual workload by up to 70% while delivering smarter, more relevant search results for every user query — across languages, regions, and industries.
Imagine a user searching for “laptop case” who expects to find “notebook sleeve”, “MacBook cover”, or even “tech pouch”. Until now, search teams had to manually define and test these synonym rules to prevent lost sales.
But the manual approach is time-consuming, inconsistent, and difficult to scale. Human teams must:
- Analyze thousands of search queries and behavioral patterns
- Manually research alternative terms and slang across product types and regions
- Constantly update rules to reflect new trends, product lines, or seasonal terminology
This process often leads to missed opportunities, especially for long-tail or low-frequency queries that fall through the cracks.
With GPT Synonyms, that process becomes intelligent and scalable. One click generates contextual synonyms using advanced LLMs. Retailers simply review, select, and apply — keeping full control while letting AI do the heavy lifting.
AI is no longer a futuristic concept in commerce — it’s a necessity. The evolution of GenAI, fueled by increasingly powerful transformer models, means e-commerce businesses must move faster, personalize better, and reduce friction at every step. Search is ground zero.
Key benefits of Nibelung’s GPT Synonyms:
- Save Time: Internal benchmarks show a 70% reduction in time spent creating and managing synonym rules.
- Drive Revenue: Smarter search leads to fewer no-result pages, improved conversion rates, and higher AOV.
- Long-Tail Optimization: Automatically account for rare and niche queries that manual setups often miss.
- Multilingual Intelligence: Synonyms are context-aware and cross-lingual — supporting global growth without manual localization.
1. Identify Opportunities
Use Nibelung’s analytics to detect underperforming queries or high-exit search terms.
2. Generate in One Click
Within the Synonym Manager, click “Suggest with AI” to prompt GPT Synonyms.
3. Review & Apply
Instantly receive AI-generated suggestions with relevance scoring. Approve, edit, or reject — total control stays with your team.
4. Test & Launch
Preview how new synonyms impact search results directly in the interface.
These are just examples — GPT Synonyms dynamically adapts based on your actual product catalog, customer language, and industry. Whether it’s seasonal clothing, electronics, homeware, or niche gear — AI ensures customers find exactly what they’re looking for, no matter how they phrase it.
Every GPT Synonyms generation uses a customizable prompt with parameters for product domain, tone, and depth. Our AI engine leverages the latest OpenAI GPT-4 Turbo model (or custom LLMs upon request), fine-tuned for e-commerce product taxonomy and consumer behavior.
“Our mission is to blend human and artificial intelligence in a way that creates meaningful business impact. GPT Synonyms is a leap forward — it removes the tedious parts of search optimization while empowering retailers to build better experiences at scale.”
— Head of Product, Nibelung
GPT Synonyms is available for all Nibelung clients. This is the first in a series of AI-native capabilities we're rolling out in 2025 — combining automation with the strategic expertise of e-commerce teams.
Want to see GPT Synonyms in action or explore custom LLM workflows for your store? Get in touch with us — and experience the future of search optimization.
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